Welcome to the Isle of Wight Tourist Card
Please find detailed below information about how to become a participating business,
the concept behind the scheme, the cost and the benefits to your business.
What is the concept of the card:
The Isle of Wight Tourist Card (a discount card for both tourists and residents which enables them to receive discounts at participating business) was launched to provide the islands competitive tourism industry and associated businesses with a no cost way to attract and increase customer numbers and turnover throughout the year. The basic concept is a simple one. Generally speaking if you have a choice between two similar businesses and one offers you a discount and the other does not, you are more likely to visit the one offering you a saving. Furthermore, if you know you can get a discount at a business that is normally unaffordable you are more likely to consider it.
How much does participating in the scheme cost my business:
It is completely free to participate in the scheme. We do not charge you any money for promoting your business, we do not charge you any monthly fees or charge you commissions on any sales you make. There is no catch, you pay nothing to us.
What are the benefits to my business:
· No Cost - To become a participating business is absolutely free.
· Create Unique Offers – Create offers that will attract more customers to your business when you need them the most – times when you are at your least profitable.
· Increased Year Round Customer Footfall - Discounting in conjunction with the Isle of Wight tourist card will increase both tourists and residents coming to your business.
· Increased Spend Per Visit - As the card is valid for up to five people per discount, you therefore have an opportunity to up sell on other services /products you provide.
· Increased Income - Attracting more people throughout the year, (both tourists and residents), and taking advantage of up selling opportunities will increase your income.
· Free Marketing - You will have a free dedicated space on our website (within a relevant category) which will showcase your business together with a photograph, short description, your contact details and a link to your own website.
· Free Advertising - You will have a free dedicated space on our website (within a relevant category) which will showcase your business together with a photograph, your contact details and a link to your own website.
· Increased Competitive Edge - Participate now and increase your edge over your competition.
· Regular Target Driven Discounts - You can change your discount up to four times throughout the year to target seasonal variations.
· Targeted Exposure: Our website is attracting over 40,000 hits a month from forthcoming tourists.
What discounts do I have to offer:
You can chose the products or level you want to offer a discount on but to act as an incentive for people to visit your business we stipulate a minimum level of 10%. We will advertise this discount on our website and it will be sent to everyone who has purchased the card. All you have to do is honour the discount you have agreed to provide (on final payment) when presented with a valid Isle of Wight Tourist Card.
How do I proceed:
If you would like to become an Isle of Wight Tourist Card participating business please send an email to email@example.com and provide us with your contact details and a link to your own website. On receipt we will contact you directly and arrange a time for our customer service team to meet you and discuss your entry.